Tuesday, June 1, 2010

Penguins Retire Baby Blues

On January 1, 2008 the Penguins broke out a new third jersey for the inaugural Winter Classic.
Sidney Crosby scored the game winner in a shootout (above) and the jerseys, which reintroduce the Penguins original colors, were a huge marketing success.  Quietly, the Penguins have announced that the jersey has now been retired.  From the May 28 Pittsburgh Post-Gazette in an article by Shelly Anderson:
The Penguins probably will unveil a new jersey/uniform for the game. The design -- and whether it will become the team's next "third jersey" -- is still in the works. The blue alternate uniform that the Penguins debuted in the 2008 Winter Classic and kept to wear in select games was retired after the 2009-10 season.
This was certainly news to me.  Obviously it is a marketing move and will lead to thousands more jerseys being sold at $150 a pop.  It will be interesting if the team keeps the color scheme or moves in another direction.  Hit the poll on the right and share your thoughts.